Brand Name
*
List your products/services:
Are there specific products/services you would like to highlight?
What makes your business/brand unique compared to competitors?
What is your unique selling proposition (USP)?
Who is your ideal customer? (Age, gender, location, interests, income level, etc.)
What are their pain points and how does your business solve them?
Are there any specific types of people or businesses you do NOT want to target?
Do you have brand guidelines? (Logo, Colours, Fonts, etc.). If yes, please attach it below.
Yes
No
How would you describe your brand’s personality?
Are there any specific words/phrases we should use or avoid?
What feelings or emotions do you want your audience to associate with your brand?
What are your main social media goals?
*
Select all that apply
If you selected other above, please specify:
What challenges have you faced with social media?
Do you have existing content assets (images, videos, blog posts, testimonials, etc.)?
Is there any content you want to focus on?
Select the ones you would like to focus on.
If selected other above, please specify below:
Are there any topics or industries you want to avoid discussing?
How involved do you want to be in content creation and approval?
Are there any collaborations or partnerships the business is apart of?
Who are your top 3 competitors?
What do you think they do well on social media?
Are there any brands (inside or outside your industry) whose social media presence you admire?
Are you currently running ads?
Do you have a list of high-performing ads (if applicable)?
How do you want us to handle comments and DMs?
Are there FAQs we should have answers for?
Who will be our main point of contact for approvals, updates, and strategy discussions?
Is there anything else we should know about your business or expectations?
Any additional notes or specific requests?
